Friday, May 31, 2013

ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES

PRESS RELEASE

June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the celebration of World Milk Day in the country.

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities are lined-up to celebrate and promote good health!  The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area).  There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm.   June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k.  In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.

The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.  

Speedy Titan supports Alaska World Milk Day!

Tuesday, May 21, 2013

Active Health Hydration Belt Promo


SUPPORT ZERO WASTE by getting the LIMITED EDITION ACTIVE HEALTH HYDRATION BELT with REUSABLE WATER BOTTLES at a PROMOTIONAL BUNDLE, brought to you by Enervon Activ.

MECHANICS
1.   This promo is exclusive to registered 2013 Run United 2 participants.
2.   Purchase the special bundle, ALREADY inclusive of 10 pieces of Enervon Activ and the limited edition Active Health Hydration Belt (includes 2 bottles x 180mL) for ONLY 320php at the UNILAB registration centers:

    Riovana BGC
    Riovana Katipunan
    Toby's - SM North
    Toby's - SM Mall of Asia

more details here:
http://www.unilabactivehealth.com/rununited/registration.html

3.   Race bib must be presented when availing the promo.
4.   Promo can be availed once per bib number only.
5.   Promo Duration: ongoing until May 26 only or until supplies last

Tuesday, May 14, 2013

Alaska World Milk Day Run on June 9, 2013

World Milk Day is celebrated on the 1st of June. The first World Milk Day was held in 2001. FAO (the Food and Agriculture Organisation of the United Nations) proposed this specific day to focus attention on milk and to publicise activities connected with milk and the milk industry.

The date of 1st June was chosen by FAO because a number of countries were already celebrating a national milk day on or around this time. Since the first World Milk Day was held in 2001, many countries spread throughout the world have participated in the celebrations and the number is growing each year. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.

In line with this, Alaska Milk Corporation joins in the celebration of World Milk Day by organizing the first ever Alaska World Milk Day. One of the activity that they are staging is the Alaska World Milk Day Run. Please read on the details below.

Alaska World Milk Day Run
June 9, 2013
3km/3km family/5km/10km
Bonifacio Global City, Taguig

REGISTRATION PERIOD
  • Onsite - May 11 to June 7, 2013 G/F Glorietta 3 (infront of Zara Store beside Mercury Drug)

RACE INCLUSIONS

Categories
  • 3KM- Child and Adult (Age on December 31, 2013)
  • 3KM Family- 4 members (2 Adult and 2 Child)
  • 5KM- 8 years old and above
  • 10KM- 15 years old and above

Registration is non-refundable, non-transferable, and non - downgrade/upgrade.
Registrants will be receiving a race packet with a SINGLET and BIB NUMBER upon registration.


ASSEMBLY AND GUN START TIMES
RACE RULES
  1. All participants must wear their assigned Bib/Race number. Participants not wearing their race number will be taken off the course and is not allowed to win.  Participants who commence before his/her actual start/gun time will be disqualified.
  2. On the cue of a start shot, the starting line rope shall be released to indicate the start of the fun run. Cyclist Marshals and a pace car shall guide the participants along the route of the fun run.
  3. For 3KM Family category—family members should cross the finish line at the same time.
  4. Water stations will be available on the indicated portions of the route.
  5. Paramedics will be on stand-by at designated portions of the route.
  6. A sweeper (car or van or truck) shall pick-up the runners who cannot run anymore for health reasons. Marshals patrolling the route are in charge to assess the participants’ conditions.
  7. The organizers reserve the right to cancel the event without notice should they consider thisnecessary for safety reasons. However, the organizers will exert all means to post prior notice,whenever possible, at the race website for any change to the event details, or for cancellation of the event due to inclement weather and/or force majeure.
  8. No dogs permitted to accompany runners.
Other Concerns and Feedback: Email secretariat at secretariat@alaskaworldmilkday.com

Thursday, May 9, 2013

ALASKA TIES UP WITH FCBESCOLA FOOTBALL CAMP, SPONSORS FUTKALERO CHILDREN FROM TONDO


PRESS RELEASE



ALASKA TIES UP WITH FCBESCOLA FOOTBALL CAMP,
SPONSORS FUTKALERO CHILDREN FROM TONDO

What is better than playing against one of the best football clubs in the world? Being trained by them. 

Never in a million years did they thought that they will be able to see the world’s #1 ranked football club, FCBarcelona, in action, much less interact with them. But these promising young football talents from Tondo did just that and more. Thanks to the sponsorship of Alaska Milk Corporation, the five Futkaleros— Champ Cyrus Wico, Jonas Lorens Lavarias, John David Espiritu, Maria Rochel Mendaňo, and Roger Batiugas— were able to train under the FCBarcelona coaches Jordi Blanco and Jose Moratalla during the FCBEscola Philippines Barcelona Soccer Camp for the youth, a sports workshop that did not only aim to teach Filipino kids the rudiments and techniques in the game but also share with them the FCBarcelona values of teamwork and hard work.  

“Alaska has been there from the very start, even at that time when football was not very popular. It has been supporting the grassroots development of the sport and in training players. The annual Alaska Cup, is in fact, the biggest cup in the country, with thousands of players in a single day. So we were not surprised that Alaska lent their support to this project,” says Michael Reyes, organizer of the camp and Team Socceroo’s captain.

Training under World’s Best
Excitement lit up the eyes of the five Futkaleros as they showed their moves to the coaches. They believe that the camp is a once-in-a-lifetime opportunity to improve their game, learn some new skills and incorporate a new strategy into their play. According to Reyes, the style of the Futkaleros is more freestyle. “I have seen them play and their commitment to the game is impressive. I know that they practice every day. They’re fast. They’re agile. Participating in the camp will help them develop their play more.”

What kids will take away from the five-day camp is not just technique but the values: that football is not about winning but in playing your best and playing with your team. Steven Chua, Operations Director for FCBEscola Asia Pacific, relates, “I remembered a FCBarcelona camp in Singapore that we organized. After the camp, I asked one of the kids what he learned. He told me he learned the reasons why he has to move here, why he has to make a pass. Before, he just does it because he has to without even knowing why. He also learned that football is not about winning but playing the game.”

More than a hundred kids, 6 to 14 years old, signed up for the camp held recently at the Alabang Country Club. They did not even mind the extra-ordinarily hot day, showing off their skills on the field, all of them eager to train under the very best in the world. World famous players Xavi Hernandez, Andres Iniesta and Lionel Messi were all products of FCBEscola.

Built not as important as technique
According to the organizers, the Futkaleros have the typical Filipino built, which unlike basketball, is suited to football. Filipinos are not as tall as other kids but they compensate with their incredible speed and agility. FCBarcerlona has members who have similar built but are still able to excel. In football, built is not as important as technique. 

“The style of football of FCBarcelona is the ‘most fit’ and ‘most matched’ [style] with Filipinos. They do not rely on size. In other sports, if you are big, you’d be a better player. In football, we rely more on technique, the passing, how the team plays. FCBarcelona’s style of football is not very individualistic. It emphasizes team play,” says Nicholas Reyes, FCBEscola camp organizer. 

Wanted: Healthy body, good attitude and passion
There is also no age requirement, just a healthy body, good attitude and passion for the sport. Reyes emphasized good nutrition at an early age “as this will give children an edge in the sport.” Both exercise and proper diet are essential, especially to the significant number of Filipino kids, who have been found to suffer from undernutrition and overweight problems (National Nutrition Survey of FNRI-DOST, 2008). It is recommended that they eat a balanced set of meals and do more physical activity, which Alaska Milk Corporation has been advocating through their sports programs. 

For more information, log on to http://www.fcbescolaphilippines.com and www. alaskamilk.com.ph.

 

Alaska Milk Corporation brings FCBEscola, the world’s No. 1 ranked football club here in the Philippines to help develop children through sports programs such as the FCBEscola Barcelona Camp. The FCBEscola Barcelona Camp has already begun training kids last April 17 and will continue until April 21 at the Ayala Alabang Country Club.