Wednesday, June 19, 2013

ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES



PRESS RELEASE
ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES

June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the first ever celebration of World Milk Day in the country.  

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

In another study conducted by the  Food and Nutrition Research Institute (FNRI), a survey was initially conducted among Pre-school children, adolescents, adults, pregnant and lactating mothers. The objectives were to assess the nutritional status of 0-10 years old children, 11-19 years olds, pregnant and lactating women, and other adults 20 years and over using anthropometric indicators of growth and to compare results from previous surveys.  Again, results show that there is a problem on malnutrition which is a condition resulting from lack of or excess of one or more essential nutrients. 

Common nutritional problems of Filipino children include protein-energy malnutrition, iron deficiency anemia, vitamin A deficiency disorders and iodine deficiency disorders. Side by side with these forms of undernutrition is overnutrition.

So how can we assure that our children are well-nourished?  One must never skip breakfast and a good breakfast is one that provides about 1/3 of the total energy and nutrient requirements of the child. Children should be encouraged to drink milk with a well-balanced breakfast combined with physical activities like walking, running, dancing, swimming, housework and sports in and out of school. 

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities were lined-up to celebrate and promote good health!  The celebration kicked off last  June 1 with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska World Milk Day Sampling in Glorietta Malls.  June 9 witnessed Alaska World Milk Day Family Run where more than 3,000 participants raced at 3k, 5k, 10k.  As early as 4am, families gathered at the Bonifacio Global City in preparation for the run.  Families ran and crossed the finish line together making the event a great family bonding opportunity!  Aside from the race, children also had fun in the booths and activity area such as the inflatable, trampoline and joust. The 10k category proved to be more challenging as the race course included the Buendia flyover.More than 3,000 participated in the fun run which translated to a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and Communications Associate of Children’s Hour.  As in previous events, there was also the Alaska milk moustache photo shoot where everyone eagerly participated in.  

The success of the Alaska World Milk Day celebrations were made possible  with the support of Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade, Downy, BGC, Walter Bread, and Maynilad and Children’s Hour as the beneficiary.

For more information about Alaska World Milk Day, visit www.alaskamilk.com, www.alaskaworldmilkday.com. For live tweets and updates follow us at @ALASKAsportshub.

Some photos at Alaska World Milk Day Run:



 

Monday, June 17, 2013

Alaska World Milk Day Run Rocks!

After my not so good performance at 32k Run United 2013, clocked 3:56 from my previous personal best of 3:14 (Run United 3 2012), I have second thoughts on running my 10km race at Alaska Run. Eventually, Noel convinced me to run since this will be my recovery run after my 32k finish a week before. Arrived at the venue around 4:30am, I am not sure if I would perform well on this run because I spent most of my Saturday at the gym (attended Body Step class and lift weights). My first four kilometers was good until I suffered side crampie (side stitch) that slow me down before approaching Kalayaan flyover. Pain subsides on the 8th kilometer, that's the time I was able to recover my pace. Official time for the 10km run is 52:11.

Thoughts on the race:
  1. On-time gunstart.
  2. New and challenging 10k route.
  3. Ice cold water provided on hydration stations.
  4. Kilometer markers are visible on the route.
  5. Weather is good...not too humid :)
  6. Plenty of race marshalls along the route.
  7. Activity village is well organized.
  8. Raffle for runners who joined the race.
  9. Lots of race photographers!
  10. Loot Bag full of Alaska products!
pre-race with Noel and CJ!
runners at Kalayaan flyover :)
still manage to smile while having a side stitch
photo at the 8km mark
finish line with running icon Sir Patrick!
United Colors of Runners!
milk moustache booth at the activity village
with fellow runner/blogger
with FF buffs (Peter, Peejei and John)
Overall the race is very well organized. I had fun! Big thanks and congratulations to Alaska, Eventking and Sunrise for a good 10km run!

Friday, June 14, 2013

World Vision Run 2013

Non-governmental organization (NGO) World Vision is again inviting everyone to join World Vision Run 2013, a race that hopes to raise funds for 8,000 children who belong to some poorest communities here in the Philippines. World Vision Run 2013 will be held on June 23, 2013 at the Bonifacio Global City in Taguig, with expected participants of 5,000 runners.


World Vision Run 2013
June 23, 2013
5/10/21km
Bonifacio Global City, Taguig
Event starts at 4:30am

REGISTRATION PERIOD
REGISTRATION CENTERS
1. Riovana Store BGC (Mon-Sun:12NN to 9PM)
28th St. corner 9th Avenue, Bonifacio Global City, Taguig City

2. Riovana Store Katipunan (Tues-Sun:10AM to 8PM)
3F Regis Building Katipunan, Quezon City across ATENEO and beside KFC

3. Toby’s (Mon-Sun:12NN to 8PM)
SM Mall of Asia, G/F Entertainment Hall, Roxas Blvd., Manila

4. Toby’s (Mon-Sun:12NN to 8PM)
SM North

RACE INCLUSIONS
Reminders:
  • Race kits must be claimed during the Race Kit Collection days only June 21 to 22 at BGC Open Field, 9th corner 26th St., Taguig City
  • No kits will be delivered
  • No kits shall be claimed on race day
Race Singlet

RACE BIBS
5km
10km
21km
 
GUN START AND ASSEMBLY TIMES

RACE ROUTES
5km
10km
21km
FINISHERS MEDAL (21KM)


About World Vision

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families, and their communities worldwide to reach their full potential by addressing the root causes of poverty and injustice. Globally, World Vision assists over 2.7 children in over 100 countries.

Its flagship program, child sponsorship is an assistance extended to some of the poorest children in the country wherein, for a sponsorship pledge of only PHP 600/month, a child is provided with access to basic healthcare, education, values-formation activities and livelihood opportunities for his/her family and the community. In the Philippines, World Vision is helping over 105,000 children have a better chance at a brighter future.

To learn more about World Vision, visit www.worldvision.org.ph.