YURBUDS: ADVENTURE LIKE NO OTHER

PRESS RELEASE

 

No one knows Adventure like yurbuds. In a staunch advocacy dedicated towards the athlete and the outdoor community, yurbuds®, maker of the number one sport earphone in the United States guaranteed never to hurt or fall out, comes out with its newest offering: the new Adventure series geared towards the outdoor community. yurbuds continues to design sport equipment for the needs of every type of athlete.

As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use.

“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said avid hiker and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”

The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go.

The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Talk offers added comfort and support with a behind-the-ear design featuring soft, moldable ear loops.

“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.”

Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kinds created to work seamlessly with the enthusiast’s other outdoor gear.

The Adventure Line series is available in the following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia Sportswear, & Mountain Hardwear. For additional information on yurbuds, visit yurbudsph on Facebook, Instagram, and Twitter or check out www.yurbuds.com.
   

About yurbuds
yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

As a company, yurbuds was recently honored by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 “Site of the Day” for Awwwards.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009. 

Alaska holds “The Power of Tri: 3 Weekends, 3 great sports events”

PRESS RELEASE

The best things in life truly come in threes as Alaska unveiled in "The Power of Tri: 3 Weekends, 3 Great Sports Events” Press Conference last May 16 at the Seda Hotel, Bonifacio Global City.  The three sport events will compose of swim, bike, and run events – Alaska IronKids Philippines Aquathlon, Alaska Cycle Philippines, and Alaska World Milk Day Family Run.

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders will gear up for three days of thrilling bike action from May 16 to 18 with the children’s race happening on May 17 and May 18 for the adults.

The event will cater to cyclists of all ages and abilities with different categories like the Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines will also be a “Bike Ride Out”, meaning there will be no winners just plain fun to promote participation and most especially good health and an active lifestyle. 

Alaska IronKids Philippines Aquathlon on the other hand will be held on May 25 at Club Manila East, Taytay, Rizal. Alaska IronKids Philippines is the local junior version of the international triathlon series, IronMan. The race is open to children six to 14 years old.

On June 1, Alaska will hold the Alaska World Milk Day Family Run along 30th Street corner 9th Avenue at the Bonifacio Global City. Registration is open until May 25 and categories include 3K for individuals and family, 5K and 10K races. This event will be fun filled for the whole family and there will be series of activities and simultaneous events from different parts of the country.

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

ALASKA Tri-Aspire Team

PRESS RELEASE

The Alaska Tri-Aspire team is a professional triathlon team composed of 2 of the world’s best professional triathlon athletes and 5 Filipino elite development athletes. The Alaska Tri-Aspire team aims to produce legitimate professional athletes who can compete in the 5i50, 70.3 IronMan, XTERRA events and athletes who can represent the Philippines in the Asian Beach Games, Asian Games and Olympic games.

Members of the team are professional athletes Pete Jacobs from Australia who is the 2012 Ironman World Champion and Caroline Steffen from Switzerland who is an ITU World Long Distance Champion and multiple Ironman champion. The Filipino Elite composed of Banjo Norte, Jenny Rose Guerrero, Jonard Saim and Juan Carlos Abad will be under Coach Mathieu O’Halloran’s guidance in training to become a world-class team that can represent the country in triathlon races worldwide. The elite team is mainly composed of Filipino athletes because Alaska Milk Corp. wanted to focus on developing and nurturing grassroots talents.

Let us all cheer as the Alaska Tri-Aspire Team proudly wave the Philippine flag at the races they will conquer. Their unrivaled passion, fearless determination and steadfast discipline will bring them closer to monumental victories Filipinos around the world will be proud of.

New 2014 Rudy Project releases: Jockey Helmets for kids

PRESS RELEASE

Riding safe is the number one priority for Rudy Project and its helmet designers. Through intensive research, the employment of sturdy technologically-advanced materials and endless testing, Rudy Project produces some of the world’s highest-quality and advanced helmets that are not only “Technically Cool” but “stylishly cool” as well.

As demonstrated in the three new cool Jockey helmet designs for kids, ages 4-11 (helmets range from small to medium) Rudy Project combines, safety, quality, style and comfort all rolled into one. Boys and girls can choose from the colour combinations of Red and White or Blue and White while for the girly girl, the Pink Flowers design is bound to be a big hit.

Jockey helmets will be available at Rustan’s Makati and Rustan’s Shangri-La Plaza until June, 2014.

For further info: SHAUNA JAY POPPLE – Brand Gateway, Inc. Press Office
Unit 3102A, West Tower, Philippine Stock Exchange Bldg, Ortigas, Philippines
Telephone: (+632) 571.6637 loc 107
Fax: (+632) 570.7375
Mobile: (+63) 939.917.4260
E-mail: shauna.popple@brandgateway.com.ph