Monday, October 5, 2015

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS
Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 - Sold Out in 28 minutes!

PRESS RELEASE
Mactan, Cebu, Philippines
1 October 2015

Sunrise Events, Inc. does it again for the Cobra Energy Drink Ironman 70.3 Asia-Pacific Championship 2016 edition!
Regular slots for the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 got sold out in 28 minutes beating its own record of 40 minutes for the 2015 edition. Definitely a heart rising moment for all triathletes who registered at the Cebu Provincial Capitol this morning when they all converged over breakfast sponsored by Alaska Milk Corporation. Watch out for updates as triathletes start their journey to the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 race.

For more information about the IRONMAN 70.3 Asia-Pacific Championship, please visit www.ironman.com/philippines70.3 Follow us on https://www.facebook.com/CobraIronman70.3Philippines, @cobraironman703 on Instagram, @CobraIronman703 on Twitter for updates. Tag us at #cobra703apac; #ironman703philippines; #IM703ceburegistered; #ironmanmorefun; #IM703APAC2016

The Music Run on November 14

PRESS RELEASE

THE MUSIC RUN™ BY PHILAM LIFEWANTS YOU TO RUN WILD THIS NOVEMBER 

THE MOST EXCITING FUN RUN IN ASIA IS OPEN FOR REGISTRATION AND EARLY BIRDS GET SPECIAL LIMITED DISCOUNTS


MANILA, PHILIPPINES - Registrations are now open for The Music Run™ by Philam Life Manila, a truly immersive and rocking 5km fun run that is bringing the beat to the Philippines for the first time. Having toured Asia and entertained over 50,000 participants or Music Runners™ from Singapore, Bangkok, Jakarta, Kuala Lumpur and Yangon, The Music Run™ by Philam Life promises to deliver a brand new experience to participants on Saturday 14thNovember at the Philippine Arena. 

Set over 5km, The Music Run™ by Philam Life takes Music Runners™through an exciting odyssey of sound with five different Music Zones– Rock, Pop, Old School, Hip Hop and Dance. Concertquality speakers will line the entire course or “Sound Track”, creating a truly immersive and rocking music experience which ends with live performances from local artists at the Finish Zone Music Festival. 

The Music Run™ has partnered with Spotify to build a bespoke digital music selection mechanic that enables crowd sourcing of music providing a true social voice to the event. With the tagline Your music, Your beat™, Music runners™ can stake their claim on the music in rotation by voting for their 5 favourite tracks in each music genre on the website www.themusicrun.com.ph The five most popular tracks from each genre will then be selected to form music zone playlists for the actual run. 

Unlike other marathons and themed running events, The Music Run™ by Philam Life has no time clock which means anyone of any fitness level can join in the fun and complete the run at his or her own pace. It is not about who has the fastest time, but simple who has the most fun. All Music Runners™ will be awarded with a medal at the Finish Line. 


Manila is just one of 20 cities in eleven new countries experiencingThe Music Run™for the first time in 2015. The Music Run™ is one of the fastest growing fun running events in the world and the Manila leg of the hugely popular series is expected to draw 10,000 fun seekers, runners and music lovers. Music Runners™may start signing up via the Ticket World website or at Ticket World outlets from August 27 onwards. A limited number of early registrants also get a special 20% discount. For more information please visit The Music Run website, Facebook page or YouTube Channel.


ABOUT THE MUSIC RUN™ BY PHILAM LIFE 

Date: 14th November 2015 (Saturday) 

Time:
  • Gates Open at 3PM
  • Event Starts at 4PM 
  • Event Ends at 9PM 

Venue: Philippine Arena at Ciudad de Victoria, Santa Maria, Bulacan, Philippines 

Entry: 
  • P700 (Standard Run Pack) Includes Official Event Tee, Drawstring bag, Car decal, TMR temporary tattoo, wrist band, runner’s bib and finisher medal) 
  • P1200 (Rock Star Pack) Includes Official Event Tee, ‘Live the Beat’ Baseball Cap, ‘Live the Beat’ Phone Case, ‘Live the Beat’ Rave Shades, Drawstring bag, Car decal, TMR temporary tattoo, wristband, runner’s bib and finisher medal) 

Registration: https://www.ticketworld.com.ph/TheMusicRun/Online/ From 27th August 2015 till tickets are sold out 
Official Handles: #TMRbyPhilamLife #TheMusicRun 

About The Music Run™ 
Launched in 2014 by Fresh Events Global, The Music Run™ is the only 5km fun run that puts music at the heart. For music lovers, casual runners and fun seekers, the bespoke digital music selection mechanic lets fans play DJ and help decide the music they want to listen to across 5km’s with five different beats. The Music Run™ is total music immersion with Music Every Step of the Way™. 

The Music Run™ brought the beat to Kuala Lumpur, Bangkok, Jakarta and Yangon in its first year of business, creating moments for 35,000 Music Runners™ and bringing 15 live performances to fans at the events. 

In 2015 The Music Run™ will rock the following countries: USA, UK, Germany, Sweden, France, Australia, New Zealand, South Africa, UAE, Singapore, Hong Kong, Taiwan, China, Thailand, Malaysia, Philippines, Indonesia and Myanmar. 


About Philam Life 
The Philippine American Life and General Insurance Company (Philam Life) is the country’s premier life insurance company. Established on June 21, 1947, Philam Life has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises. 

Philam Life has P226.8 billion in total assets as of December 31, 2014 and has delivered timely pay outs of over P9 billion in education benefits (2004-2014) and over P118 billion in insurance benefits (1950-2014), while serving close to 600,000 individual policyholders and over 1,700,000 insured group members. 

Philam Life understands the real-life needs of its customers and provides the right plans and the right solutions including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. It also offers bancassurance and fund management products and services through its subsidiaries—BPI Philam Life Assurance Company (BPI-Philam) and Philam Asset Management Inc. (PAMI). 

Philam Life is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.