Thursday, August 25, 2016

UNDER ARMOUR Innovation went to RIO Olympics on the feet of US Olympian Swimmer Michael Phelps

UNDER ARMOUR Innovation went to RIO Olympics on the feet of US Olympian Swimmer Michael Phelps
UA ARCHITECH 3D PRINTED PERFORMANCE TRAINER & UA SLINGSHOT RUNNING FOOTWEAR TO PROVIDE PERSONAL MOTIVATION FOR ELITE SWIMMER


Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA  . The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps.

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

UA Architech
A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

UA Slingshot
To see a video about how the UA Architech came to life click here and for hi res images of Michael Phelps’ custom shoes, please click  here.


About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

For further information, please visit the Company's website at www.uabiz.com.

About Triple Pte Ltd
Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.

Be Humble and Stay Hungry.

Friday, January 29, 2016

Be #BetterForIt Together in the first ever NikeWomen 21K in Manila

MEDIA RELEASE

Be #BetterForIt Together in the first ever NikeWomen 21K in Manila
NikeWomen empowers the modern Filipina athlete to take on her biggest challenge yet:
the NRC Women’s Half Marathon MNL 2016



Manila, Philippines, January 29 2016 — NikeWomen Victory Tour comes to Philippines as the NRC Women’s Half Marathon Manila on May 15, 2016.  

After the success of Nike Women's 10k in 2015, which was the biggest all-female 10km race in Manila with almost 9,000 runners last May, Nike invites Filipina runners to join the NRC Women’s Half Marathon Manila, Nike’s first all-women half marathon in the country. Continuing the tradition and spirit of last year's race, Filipina participants are invited to register with their best female buddy who is up for taking on bigger challenges and emerging #BetterForIt.

The NRC Women’s Half Marathon Manila is part of the largest global women's event series, the NikeWomen Victory Tour, which will see female athletes around the world challenge themselves and experience the power of the global fitness community through a series of one-of-a-kind running and training events.

Nike has prepared a series of training services for registered runners that include Nike+ Run Club sessions and Nike+ Training Club sessions. As a start point, runners can design their training using the Nike+ Running and Nike+ Training Club Apps that are available on both iOS and Android platforms.

“Nike challenges Filipina athletes in this year’s Nike Women’s Half Marathon Manila to run hand-in-hand with their best friend in a race that not only inspires but makes them better for it together. This year, we are raising the bar for runners for them to experience a bigger, more challenging, and far more fulfilling race,” says Patrick Reyes, Country Marketing Manager of Nike Philippines.

Women can register online for the NRC Women’s Half Marathon Manila 2016 at http://go.nike.com/0po61h. Registration will open on January 30, 2016 at 1:00 am, Manila time. Registration fee is PHP2,700 per pair payable via credit card or PayPal.

Thursday, January 14, 2016

Weiss targets Xterra Albay repeat

PRESS RELEASE


Defending champion Bradley Weiss seeks to dish out another explosive performance around majestic Mayon Volcano as he banners a stellar field in the XTERRA Albay 2016 on Feb. 7 in the Province of Albay.

Weiss struck gold last year when the prestigious off-road triathlon race had its maiden run in Albay with the South African ace determined to set another coronation for himself with the world’s most perfect cone as backdrop.

Out to foil Weiss' bid are 2015 male pro third-placer Ben Allen of Australia, 2015 fourth placer Brodie Gardner also of Australia, Charlie Epperson of Guam, Joseph Miller of the Philippines and Michal Bucek of Slovakia, who are all returning to Albay.

The women’s pro crown, meanwhile, is up for grabs are 2015 winner Flora Duffy, the world titlist from Bermuda, has opted to skip this year’s event to concentrate on her campaign in the Rio Olympics.

Australians Jacqui Slack, the runner-up last year, and third placer Dimity Lee Duke head the contenders in the distaff side along with Mieko Carey of Guam, who placed fourth last time.

Pros Lizzie Orchard, Taylor Charlton, Cameron O'Neal, and Hsieh Chung Sing are making their debut in the 2016 edition of the event organized and produced by Sunrise Events, Inc. and backed by official venue partners Province of Albay, City of Legaspi, Municipality of Daraga, Bayan ng Sto. Domingo, Official Courier and Logistics Partner 2Go Express, Cetaphil, Columbia, Finisher Pix, Shotz Sports Nutrition, Timex, David’s Salon, Department of Tourism + Tourism and Promotions Board and media partner The Philippine Star.

The race tests the participants in challenging environs in courses around Mayon.

The 1.5K swim starts in the shores of Lidong in Mayon Rivera, where the water is calm and deep and the sands are black.

The 35K bike course features wide and open trails and provides breathtaking view of Mayon. It is a single loop point to point race passing through fire roads, grass roads, sands and rocky trails.


The 10K run follows the ATV route in Mayon passing through rocky and sandy areas, river bed, and grasslands with the finish line set at the famous Cagsawa Ruins.