Thursday, July 11, 2013

BGC Cycle Philippines offers exciting addition to Cycle Asia Calendar


PRESS RELEASE

Cycle Asia is excited to announce that in partnership with Sunrise Events and Bonifacio Global City (BGC), Cycle Philippines has been added to its 2013 event calendar and will offer a range of thrilling ride categories from 15-17 November.


Located within Taguig City, Manila, Bonifacio Global City is set to host BGC Cycle Philippines and will take cyclists past a number of Manila’s most iconic landmarks throughout a truly unique route on closed public roads.


The event will also cater to cyclists of all ages and abilities with The Tricycle Ride, The Kids’ Ride, The Community Ride (20km), The Challenge (40km) and various Criterium categories included in the schedule. The entire family will also be kept entertained over the three days with a range of fun activities within the Cycling & Lifestyle Expo.


“Cycling continues to enjoy strong growth in the Philippines and we are naturally thrilled to introduce the event at Bonifacio Global City. While the unique venue will certainly offer local cyclists a fantastic riding experience, we also look forward to hosting visitors from around the region as they enjoy the unique thrill of participating in the very first BGC Cycle Philippines,” said Manny Blas II, Head of Commercial Operations, Fort Bonifacio Development Corporation.


Cycle Asia, owned and organised by Spectrum Worldwide, has already played host to two hugely successful events in 2013 with OCBC Cycle Malaysia and OCBC Cycle Singapore attracting over 5,000 and 11,500 participants respectively. The Gold Coast Festival of Cycling also features on the 2013 Cycle Asia calendar and will be staged from 27-29 September.


“We are delighted to be expanding Cycle Asia to the Philippines and we look forward to working alongside Sunrise Events who have built an outstanding reputation for delivering first-class sporting events,” said Chris Robb, Managing Director, Spectrum Worldwide.


Aside from the cycling action during BGC Cycle Philippines, Bonifacio Global City also offers a huge range of activities for tourists to take advantage of during their stay. The district is well known for its open-air lifestyle retail and dining concept and public art program, as well as a world-class science museum and parks.

The full details of BGC Cycle Philippines 2013 will be announced at the official launch in late July while online registration will open on 1 August. For all other information regarding the event, please visit www.cyclephilippines.com.ph

About Cycle Asia
Owned and organised by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region. 

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

Headlined by the hugely successful OCBC Cycle Singapore which launched in 2009, Cycle Asia also includes OCBC Cycle Malaysia and the upcoming Cycle Philippines.

The Gold Coast Festival of Cycling stretches the network across to Australia, while plans are currently in place to introduce Cycle Asia events to other locations such as Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand and Vietnam in future years.

For more information, go to: www.cycleasia.com

About Spectrum Worldwide
Spectrum Worldwide is a leading event management and experiential marketing company operating throughout the Asia Pacific region.  For more than 20 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life our clients’ brands, but also provide opportunities for companies to showcase their core values in a memorable and compelling way.

Through long-standing partnerships with multi-national companies throughout the region, Spectrum Worldwide has consistently delivered groundbreaking, iconic events including OCBC Cycle Singapore and OCBC Cycle Malaysia, the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding its footprint across the region and cementing its foothold in the cycling market following the launch of Cycle Asia, a network of premier cycling events across Asia.

Spectrum’s approach centres on understanding clients’ needs, and designing and delivering the best event solutions based on our years of experience.

For more information, go to:  www.sww.com.sg

About Sunrise Events, Inc
Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation.  The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world.  SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events. 

About Bonifacio Global City:
Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph

For media queries, please contact:
Spectrum Worldwide
Ben Burrowes
Telephone: +65 8111 9311
E-mail: bburrowes@sww.com.sg 

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