Official Press Release
MANILA, Philippines – Athletes know the importance of maintaining a proper regimen to enhance performance. They rely on state-of-the-art gear that delivers speed, proper nutrition that guarantees endurance, and a training program that increases their strength. But when it comes to hygiene, one important aspect is often overlooked: the skin, which is actually our first line of defense when it comes to germs.
There’s no body part quite as tortured as the human skin. Every day, it has to endure all the visible and microscopic dirt and grime from all the different elements around us. But it’s the triathletes who put their skins through the most abuse: as they splash, pedal, and stride, they expose their skins to a harsh mix of sun, chlorine or salt water, and dirt. These, along with excessive sweat and friction from gear, can take its toll on the skin – and it can lead to skin diseases and illness.
This October 6, Safeguard will gather local and international pros as well as age-groupers for the first ever Safeguard Active 5i50 Triathlon – a world-class and intimate race that will surely put those skins to the test. The course takes place in Subic, which promises a challenging yet controlled environment for both experts and beginners. The event will be composed of a 1.5KM swim at Kamana Resort [Swim Venue], a 40KM bike course along the rolling hills of Subic [Bike Venue], and will culminate with a 10KM run at a new route along the shady forest [Run Venue]. The entire course is set against the backdrop of Subic Bay’s breathtaking scenery, which promises a unique race for participants and an exclusive enjoyable experience for their families who will come to support.
In partnership with Sunrise Events, Inc., the agency behind the highly successful Ironman 70.3 and Iron Kids, this leg is part of the 5150 triathlon series, the world’s largest international Olympic race series in the world. It is also the first non-drafting international race series of its kind, offering a competitive platform for professional and age group athletes.
Safeguard keeps up with those who love the game by leveling up to their demands. The brand has been keeping family skin healthy for more than 75 years, using a mix of unbeatable germ protection and fresh, cleansing elements to care for Filipino skin. It has been every household’s partner for preventing disease and pursuing an active, worry-free life. For the 5150 race, Safeguard aims to showcase its new line Safeguard Active, a product specifically targeted for athletes’ extreme needs.
Safeguard Active boasts of a higher level of anti-bacterial ingredient, which inhibits the growth and re-growth of odor-causing germs for hours. It comes in both soap and body wash form, and its fresh scent can last all day and withstand both sweat and water. It’s the perfect protection booster for the body’s first line of defense.
For battle-tested athletes who aim to beat their personal records, the Safeguard Active 5150 Triathlon is a perfect chance to bring the 2013 race season to an iconic finish. Meanwhile, neophyte racers will be thrilled to participate in their first Olympic-level distance triathlon event.
It’s a day that promises exhilarating challenges for the adrenaline-hungry, coupled with unbeatable Safeguard protection to ensure a fresh, unhampered finish. No matter what kind of athlete you are, it’s time to get your skin in the game.
About Procter & Gamble
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