Friday, April 20, 2012

XR Mission by Salomon

Salomon, the innovative outdoor brand, Introduces XR Mission,  All terrain trail running shoes with specific men’s and  women’s designs and constructions. XR Mission  is for runners who train regularly and  vary their workouts.

Light, flexible,  unbelievably comfortable, the XR Mission  is the newest member of Salomon’s award-winning XR family  of door  to trail running shoes. “The XR Mission  is a trail running shoe for people who want to take their training seriously and  want lightweight and  flexibility,” explains Jeff Dill, Salomon’s Product Line Manager for Trail Running Footwear. 

The XR Mission  is not simply  a slimmed-down version of the very  popular(but  higher mileage) XR Crossmax. New from the ground up, XR Mission  is light and  responsive with a women’s specific version. The heart of the shoe is the OS muscle and  tendon, Salomon’s patented cushioning midsole and  energy returning tendon system. It cushions shocks while improving heel  to toe transition, making the shoe simply easier to run in.  With a Contagrip™ outsole, XR Mission  naturally adapts to variances in terrain, providing great grip and  rebound on any surface.

XR Mission  has  a host of comfort features that specifically address the most critical issues runners typically contend with. Sensiflex™  is a soft mesh  fabric,  coated with flexible  TPU and  placed on the metatarsal area of the foot. This provides great foot support in the forefoot, but  reduces bunions that occur in about 30% of runners. Add internal Sensifit and Quicklace, and  the Mission  adapts comfortably to almost any foot.

XR is also specifically tailored to the morphology and  motion of men  and women, respectively. XR Mission  Women  is the first shoe built  with Women’s Specific Ride. In addition to  a specific last shape, asymmetrical fit that wraps medially to support a higher arch  and  taller instep, common among women, and  thicker foam  around the heel,  XR Mission Women  has  more  and  deeper flex grooves to accommodate a lighter average weight and  more  rigid foot, also common in women. “Developing the XR Mission  was very  much  two different projects,” explains Dill. “Although they  look similar, it was critical throughout the process to define specific fit and  performance characteristics for each gender. We have given women a shoe that is designed for them in every way.”

About Salomon

Salomon ( was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. During the following 60 years, Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both alpine and nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, and many other sports.

Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain product. 

SALOMON is Available at:

R.O.X. Branches – Bonifacio High Street, Marquee Mall, Ayala Cebu; Toby’s Branches – Mall of Asia, SM The Block; ResToeRun Branches – Abreeza Davao, Festival Mall Alabang, Robinsons Galleria, Glorietta, SM City Naga, TriNoma, Nuvali; Olympic Village Branches – SM North Edsa, Alabang Town Center; The Travel Club Branches – Rockwell, TriNoma; Bratpack Branches – SM City Cagayan De Oro, SM City Davao, Embarcadero, Nuvali; Duty Free Philippines; NAIA Terminal 3; and The Starting Line in Westgate Alabang.


No comments:

Post a Comment