PRESS RELEASE
MANILA, PHILIPPINES 16 November 2013 – BGC Cycle Philippines
hits the road on 15-17 November inside Bonifacio Global City in Taguig City,
with more than 2,000 cyclists ready for three days of thrilling action and
activities in the tradition of highly successful Cycle Asia events staged
across the region.
The event, put up by title sponsor BGC and organized by
Sunrise Events, Inc., is the latest addition to the 2013 Cycle Asia calendar.
Cycle Asia is the network of premier cycling events that offers riders the rare
opportunity to ride in major Asian cities.
"Cycling continues to enjoy strong growth in the
Philippines and we are naturally thrilled to introduce the event at Bonifacio
Global City," said Manny Blas II, head of Commercial Operations, Fort Bonifacio
Development Corp.
To guarantee safety among participants and ensure the smooth
staging of the event, organizers will keep the routes partially closed.
The novel event, featuring cyclists of all ages and
abilities, will have participants test their skills in The Tricycle Ride, The
Kids’ Ride, The Community Ride (20km and 40km) and The Challenge (40km) capped
by the “Ride with Australian Robbie McEwen.” All kids’ ride will be on 16
November while the mass participation rides will be held on 17 November.
McEwen, who also serves as the Cycle Asia ambassador, is a
three-time Tour de France winner in the sprint category and considered as the
fastest sprinter in the world at his peak. A former Australian BMX champion,
McEwen switched to road racing in 1990 at age 18 and raced as a pro from 1996
to 2012. He last rode for Orica-GreenEDGE on the UCI World Tour after competing
in the 2012 Tour of California.
“SEI’s goal is to stage world class events and promote a
healthy lifestyle among families. We have seen the growth of triathlon and
running and we see cycling to be moving in the same direction,” said Wilfred
Uytengsu, president of SEI, which also organizes the annual Ironman
Philippines, Xterra and IronKids events. “On its debut, the event attracted 2,100
cyclists of all ages. It will be one great weekend of cycling fun.”
A Cycling & Lifestyle Expo has also been lined up for
this weekend’s cycling festival to keep the entire family entertained over
three days.
"While the unique venue will certainly offer local
cyclists a fantastic riding experience, we also look forward to hosting
visitors from around the region as they enjoy the unique thrill of
participating in the very first BGC Cycle Philippines,” said Blas.
Aside from the cycling action during BGC Cycle Philippines,
Bonifacio Global City also offers a huge range of activities for tourists to
take advantage of during their stay. The district is well known for its
open-air lifestyle retail and dining concept and public art program, as well as
a world-class science museum and parks.
Owned and organized by Spectrum Worldwide, Cycle Asia has
already staged two hugely successful events in 2013 – OCBC Cycle Malaysia and
OCBC Cycle Singapore, which attracted over 5,000 and 11,500 participants,
respectively. The Gold Coast Festival of Cycling was also held last September.
“We are delighted to be expanding Cycle Asia to the
Philippines and we look forward to working alongside Sunrise Events who have
built an outstanding reputation for delivering first-class sporting events,”
said Chris Robb, Managing Director, Spectrum Worldwide.
Other backers of the event, also held for the benefit of the
Firefly Brigade, are F2P, Felt Bicycles, Garmin, Gatorade, Intercare, Lexus,
Manila Water, The Philippine Star, Red Garlic, Rudy Project, Seda, Walter Bread
and MMDA.
About Cycle Asia
Owned and organized by Spectrum Worldwide, Cycle Asia is a
network of premier cycling events hosted across the region.
Each event offers cyclists the rare opportunity to ride on
closed public roads in major Asian cities, while catering to participants of
all ages and abilities. Whether it’s young cyclists on three wheels or the more
serious cyclists looking to test themselves on a longer distance, there’s a
ride for everyone across the Cycle Asia network.
Headlined by the hugely successful OCBC Cycle Singapore
which launched in 2009, Cycle Asia also includes OCBC Cycle Malaysia and the
upcoming Cycle Philippines.
The Gold Coast Festival of Cycling stretches the network
across to Australia, while plans are currently in place to introduce Cycle Asia
events to other locations such as Cambodia, Hong Kong, Indonesia, Myanmar,
Taiwan, Thailand and Vietnam in future years.
About Spectrum Worldwide
Spectrum Worldwide is a leading event management and
experiential marketing company operating throughout the Asia Pacific region.
For more than 20 years, Spectrum Worldwide has created and managed tailored
experiences that not only bring to life our clients’ brands, but also provide
opportunities for companies to showcase their core values in a memorable and
compelling way.
Through long-standing partnerships with multi-national
companies throughout the region, Spectrum Worldwide has consistently delivered
groundbreaking, iconic events including OCBC Cycle Singapore and OCBC Cycle
Malaysia, the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the
Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding
its footprint across the region and cementing its foothold in the cycling
market following the launch of Cycle Asia, a network of premier cycling events
across Asia.
Spectrum’s approach centres on understanding clients’ needs,
and designing and delivering the best event solutions based on our years of
experience.
About Sunrise Events, Inc
Sunrise Events Inc was established in 2008 after it has been
granted the Ironman 70.3 license by the World Triathlon Corporation. The vision
of the company is to stage world class events to put the Philippines in the
sports tourism map of the world. SEI currently stages at least 12 events per
year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and
Ironkids events.
About Bonifacio Global City:
Bonifacio Global City is the proud venture of Fort Bonifacio
Development Corporation (FBDC), managed by the powerhouse partnership of Ayala
Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion
Development Authority (BCDA). The combined formidable wealth of real estate
development, expertise, and investment from each group has established
Bonifacio Global City as one of the world’s finest and fastest-growing premier
cities. For more info, visit
http://bgc.com.ph
