March 13, Makati City: Today, Reebok continues its mission to empower people to be fit for life with the launch of Philippines’ first ever Reebok FitHub Shop-in-Shop at the Royal Sporting House Store, 2nd Level Glorietta 4 Ayala Center Makati. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub offers a new way of thinking about fitness and is the destination for those dedicated to living a fit lifestyle.
The retail store is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.
The store will carry pinnacle product from Reebok’s latest collections specifically made for fitness and exclusive to the FitHub. This premium footwear and apparel collection features Reebok's top-of-the-line technology and materials, allowing for optimal performance and comfort.
Yoya Maglaya, Reebok Phlippines’ Sales and Marketing Manager, commented; “We’re extremely excited to have opened the first Reebok FitHub Shop-in-Shop. The FitHub is great statement to prove Reebok’s commitment to getting people active. It will give consumers a full fitness experience like no other, inspire people to get moving and become a desirable destination for the fitness community.”
The Philippines’ first Reebok FitHub is part of an ever-expanding global network of concept stores, which includes the USA, Korea, Russia and Dubai. The growth in number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to get fit for life and to give them the tools they need to do this. Whether it is Running, Dance, CrossFit or Yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.
For more information on the Reebok FitHub please visit:www.Reebok.com
RSH Marketing (Philippines), Inc. is the exclusive distributor of Reebok in the Philippines and is a member of RSH Limited. RSH Limited is one of Asia’s foremost sporting goods pioneer with a 28-year track record. The Group has exclusive distribution rights to over 60 world-renowned brand names.
For more information, contact Villy Bay at 632-5704100.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; http://youtube.com/reebok; and http://news.reebok.com/