The 7th Jr.NBA & Jr.WNBA presented by Alaska Journey officially begins!

PRESS RELEASE

Jr. NBA Jr. WNBA Coaching Staff

The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults. To prevent increasing the risk of these diet-related diseases, it is imperative to have proper nutrition and an active lifestyle.

Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched its seventh staging and their new program exclusively for girls, the Jr.WNBA last January 18, Saturday at the British School Manila, Bonifacio Global City.

The launch was led by Alaska Milk President and CEO Fred Uytengsu, Alaska Milk VP for Marketing Blen Fernando, NBA Asia Country Manager Carlo Singson and NBA Head of Basketball Operations Sefu Bernard.

NBA Asia Country Manager, Carlo Singson and Wilfred Steven Uytengsu President and CEO, Alaska Milk Corporation

"We are excited to jumpstart another active year of Alaska Sports with the opening of the Jr. NBA-Alaska program,” said Uytengsu. “This year, young girl players will also get the opportunity to participate and benefit from the program with the launch of Jr. WNBA.

The Jr. WNBA program allows aspiring girls in the country to be part of NBA’s international youth development program. These girls will be given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, specially basketball, as the boys.

With Alaska as presenting partner, the Jr. NBA program has reached hundreds of schools and communities nationwide and benefited thousands of children, parents, and coaches through basketball training camps and school clinics.

Some of the best local basketball coaches, led by Alaska and PBA legend Jojo Lastimosa join NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players during the regional selection camp starting on January 19.

These activities will culminate in the National Training Camp at the SM Mall of Asia where the 2014 Jr. NBA and Jr. WNBA basketball players and national coach will be named. They will then given an experience of a lifetime when they go on a trip to watch an NBA game and meet NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center met NBA superstar Kobe Bryant.

NBA Asia Country Manager, Carlo Singson and Wilfred Steven Uytengsu President and CEO, Alaska Milk Corporation

The Jr. NBA & Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.

Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION. For more information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit: www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.

Jr. NBA Philippine Team "NBA Experience"

Jr. NBA presented by Alaska All-Star team during their send-off party at Burgoo, The Podium last Nov 13

For the second time, ten of the most promising young Filipino basketball prospects enjoyed the "Alaska NBA Experience" in Los Angeles, California USA. The Jr. NBA Philippine team who participated on all-expense-paid five-day NBA Experience trip are Miguel Fortuna, Vince Ferrer, Marvin Sario, Gian Mamuyac, Tyler Tio, Ricci Rivero, Samuel Abujileh, Anthony Sistoza, Mahloney Tarranza and Pawandeep Singh. 

Lakers Kobe Bryant presents donation of US$150K to the Philippine Red Cross for Typhoon Relief Efforts to the Jr NBA All Star team

As part of the NBA Experience trip, they watched the Memphis Grizzles and Los Angeles Lakers match LIVE at the Staples Center. In between the first and second quarters of the match, they take the Staples Center midcourt to receive a US$150k donation to the Philippine Red Cross for relief operations of typhoon Yolanda. They also faced Maranatha High School Minutemen on a friendly match during the US Trip with the help of coach Jojo Lastimosa and coach Raymon Mercader.

LA Lakers Nick Young with the Jr NBA All Star Team and Coach of the Year

LA Lakers Steve Nash with the Jr NBA All Star Team and Coach of the Year

Jr NBA All Stars shooting on the LA Lakers court at Staples Center

LA Lakers Jodie Meeks with Jr NBA All Star Team

Jr. NBA presented by Alaska is the NBA’s youth development program that promotes basketball participation and an active lifestyle among children.  For all the latest updates, visit http://www.jrnba.com.ph/ or on Facebook at http://www.facebook.com/jrnbaphilippines.

NBA Legend Ron Harper leads Alaska Milk and US Embassy basketball clinic

In partnership with the US Embassy and NBA, Alaska Milk Corporation held a Basketball clinic for the underserved youth last October 5, 2013 with NBA Legend Ron Harper. The Basketball clinic gathered more than 80 boys and girls from residential care facilities under the DSWD: Marillac Hills and Haven for Children.  Alaska Milk aims to instill the values of determination, discipline, teamwork and hard work among the youth through sports. For more information, log on to www.alaskamilk.com or follow our twitter @ALASKAsportshub