PRESS RELEASE
ALASKA
CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES
June 1
is World Milk Day! As the leading milk company in the Philippines that
provides Filipino families superior and affordable nutrition, Alaska Milk
Corporation spearheads the first ever celebration of World Milk Day in the
country.
The
Alaska World Milk Day provides a great opportunity to reinforce importance of
drinking milk and healthy lifestyle and bring it at the forefront of consumer
awareness. And with the series of exciting activities lined up for the World
Milk Day, Alaska Milk encourages children and adults alike to get into the
habit of drinking milk and engage into sports activities to achieve optimum
health.
Allow us
to share with you some alarming health problems. Nutrition
disorders such as malnutrition and obesity are particularly rampant with
children. They interfere with the child’s growth and development which could
lead to serious health problems. Based on a 2008 survey of the World Health
Organization (WHO), more than one in ten adults are obese. Obesity and being
overweight are the fifth leading risk for global deaths. And what is alarming
is that even children are experiencing overweight issues as nearly 43 million
children are overweight based 2010 WHO data.
In another study conducted by the
Food
and Nutrition Research Institute (FNRI), a survey was initially conducted among
Pre-school children, adolescents, adults, pregnant and lactating mothers. The
objectives were to assess the nutritional status of 0-10 years old children,
11-19 years olds, pregnant and lactating women, and other adults 20 years and
over using anthropometric indicators of growth and to compare results from
previous surveys. Again, results show
that there is a problem on malnutrition which is a condition resulting from
lack of or excess of one or more essential nutrients.
Common nutritional
problems of Filipino children include protein-energy malnutrition, iron
deficiency anemia, vitamin A deficiency disorders and iodine deficiency disorders.
Side by side with these forms of undernutrition is overnutrition.
So how can we assure
that our children are well-nourished?
One must never skip breakfast and a good breakfast is one that provides
about 1/3 of the total energy and nutrient requirements of the child. Children
should be encouraged to drink milk with a well-balanced breakfast combined with
physical activities like walking, running, dancing, swimming, housework and
sports in and out of school.
June
2013 marks the milestone of the first-ever Alaska World Milk Day. Various
exciting activities were lined-up to celebrate and promote good health!
The celebration kicked off last June 1 with
the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska
World Milk Day Sampling in Glorietta Malls.
June 9 witnessed Alaska World Milk Day Family Run where more than 3,000
participants raced at 3k, 5k, 10k. As early as 4am, families gathered at the
Bonifacio Global City in preparation for the run. Families ran and crossed the finish line
together making the event a great family bonding opportunity! Aside from the race, children also had fun in
the booths and activity area such as the inflatable, trampoline and joust. The
10k category proved to be more challenging as the race course included the
Buendia flyover.More than 3,000 participated in the fun run which translated to
a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the
Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and
Communications Associate of Children’s Hour.
As in previous events, there was also the Alaska milk moustache photo
shoot where everyone eagerly participated in.
The success of the Alaska
World Milk Day celebrations were made possible with the support of Ayala Malls, Solar Sports, Basketball TV, Solar
News, Akari nxled, Glorietta, Gatorade, Downy, BGC, Walter Bread, and Maynilad
and Children’s Hour as the beneficiary.
Some photos at Alaska World Milk Day Run:
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