PRESS RELEASE
From
the gun start to the finish line, this year’s Rexona Run promises to push running
enthusiasts, professional runners and recreational runners to DO:MORE.
Mar
Corazo, Rexona Brand Manager says, “We are always finding ways to make the
Rexona Run more exciting than the last. This year, we wanted the Rexona Run to
appeal to more people and inspire them to Do:More.”
As
one of the most sought after races in the Philippines, runners look forward to
the Rexona Run every year for its exciting twists, prizes and categories.
On
October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind
of race—the Rexona Run To Your Beat, the Philippines’ first ever
multi-sensorial after-midnight run where live music pushes people to run further
and culminates in a party at the finish line.
“This
was inspired by the insight that when you run to the beat of the music, you run
faster, you go further, you’re energized to do more,” said the Rexona Brand
Manager.
From
the first gun start at 3AM, live performances will be scattered around the race
track, adding a very different take on running. The 5k race will have
performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila
and DJ Nina. The 10k race will get the
chance to run to Funk Avy and DJ Khai.
While the 21k race will see all performances, as well as the finale concert
of Rico Blanco, Elmo Magalona and DJ Mars Miranda.
Coach
Rio, Rexona partner and running expert says, “It’s been proven that listening
to music unleashes your energy, allowing you to run further.”
In
line with Rexona’s DO: MORE philosophy, Run to Your Beat presents the perfect
avenue for all individuals to DO:MORE – whether you’re an avid runner or leisure
runner.
Run
to Your Beat is also the ultimate test of Rexona’s efficacy because the product
keeps you dry and fresh from the start of the race until the end of the party.
To
register, visit Riovana stores located in Bonifacio Global City and Katipunan,
as well as Tobys outlets in the SM Mall of Asia and SM North Edsa The Block.
Online registrations are also accepted on www.runrio.com. Registration is
ongoing until October 13, 2013.
For
more details visit the Rexona Men Facebook page, www.runrio.com or call/text the
race hotline at 887 6194, +0927 347 7700
(Globe), or 0929 717 864 (Smart).
