Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

PRESS RELEASE

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle. 

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

 

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Alaska holds “The Power of Tri: 3 Weekends, 3 great sports events”

PRESS RELEASE

The best things in life truly come in threes as Alaska unveiled in "The Power of Tri: 3 Weekends, 3 Great Sports Events” Press Conference last May 16 at the Seda Hotel, Bonifacio Global City.  The three sport events will compose of swim, bike, and run events – Alaska IronKids Philippines Aquathlon, Alaska Cycle Philippines, and Alaska World Milk Day Family Run.

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders will gear up for three days of thrilling bike action from May 16 to 18 with the children’s race happening on May 17 and May 18 for the adults.

The event will cater to cyclists of all ages and abilities with different categories like the Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines will also be a “Bike Ride Out”, meaning there will be no winners just plain fun to promote participation and most especially good health and an active lifestyle. 

Alaska IronKids Philippines Aquathlon on the other hand will be held on May 25 at Club Manila East, Taytay, Rizal. Alaska IronKids Philippines is the local junior version of the international triathlon series, IronMan. The race is open to children six to 14 years old.

On June 1, Alaska will hold the Alaska World Milk Day Family Run along 30th Street corner 9th Avenue at the Bonifacio Global City. Registration is open until May 25 and categories include 3K for individuals and family, 5K and 10K races. This event will be fun filled for the whole family and there will be series of activities and simultaneous events from different parts of the country.

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Alaska Iron Kids Aquathlon 2014!

Last February 9, I was invited to cover the Alaska Iron Kids Aquathlon held at The Village Sports Club in Paranaque City. The event is open to children from 6 to 14 years old that features two sporting events, swimming and running. The aquathlon event offered two categories, (1) the RACE category is for competitive kids who will complete to place and beat their personal record and (2) the PLAY category is for kids who were given a chance to experience the event without the pressure of the competition.

male aquathletes!

female aquathletes!

Kira Ellis, top finisher 6-8 yrs old category

Tara Borlain (center), top finisher 9-10 yrs old category and Samantha Borlain (rightmost), top finisher 11-12 yrs old category

Sophia Almendral, 2nd placer 11-12 yrs old category

Gabby Ong, 2nd placer 6-8 yrs old category

 I am inspired and amazed on how these kids enjoyed and finished the race. This event help kids develop the values of discipline, hardwork and determination to complete the race. This is also the perfect venue for family bonding and for parents to show great coaching and support for the kids.

Thoughts while observing/watching the aquathlon event: 

1. Safe Event - lot of marshalls/lifeguard deployed all over the event place.
2. Distances are achievable.

    6 to 8 yrs (100m swim, 1km run)

    9 to 10 yrs (200m swim, 1.5 km run)
    11 to 12 yrs (300m swim, 2km run)
    13 to 14 yrs (400m, 3km run)
3. The Village Sports Club is indeed a kid friendly venue.
4. Kids only race. Accidents is minimize since there is no older competitor.
5. Race route/information were clearly discussed before each category. Encouraging kids to ask questions about their category.
6. On time gunstart for all categories.

Race Results

The Bloggers!

 Kudos to Sunrise Events and Alaska Milk Corporation for staging this aquathlon event!
Congratulations to all participants and parents for their dedication and efforts for life-long passion for fitness and healthy lifestyle!

Photos Courtesy of Justin  Gomez

BGC CYCLE PHILIPPINES SHIFTS TO HIGH GEAR

PRESS RELEASE

MANILA, PHILIPPINES 16 November 2013 – BGC Cycle Philippines hits the road on 15-17 November inside Bonifacio Global City in Taguig City, with more than 2,000 cyclists ready for three days of thrilling action and activities in the tradition of highly successful Cycle Asia events staged across the region.

The event, put up by title sponsor BGC and organized by Sunrise Events, Inc., is the latest addition to the 2013 Cycle Asia calendar. Cycle Asia is the network of premier cycling events that offers riders the rare opportunity to ride in major Asian cities.

"Cycling continues to enjoy strong growth in the Philippines and we are naturally thrilled to introduce the event at Bonifacio Global City," said Manny Blas II, head of Commercial Operations, Fort Bonifacio Development Corp. 

To guarantee safety among participants and ensure the smooth staging of the event, organizers will keep the routes partially closed.

The novel event, featuring cyclists of all ages and abilities, will have participants test their skills in The Tricycle Ride, The Kids’ Ride, The Community Ride (20km and 40km) and The Challenge (40km) capped by the “Ride with Australian Robbie McEwen.” All kids’ ride will be on 16 November while the mass participation rides will be held on 17 November.

McEwen, who also serves as the Cycle Asia ambassador, is a three-time Tour de France winner in the sprint category and considered as the fastest sprinter in the world at his peak. A former Australian BMX champion, McEwen switched to road racing in 1990 at age 18 and raced as a pro from 1996 to 2012. He last rode for Orica-GreenEDGE on the UCI World Tour after competing in the 2012 Tour of California.

“SEI’s goal is to stage world class events and promote a healthy lifestyle among families. We have seen the growth of triathlon and running and we see cycling to be moving in the same direction,” said Wilfred Uytengsu, president of SEI, which also organizes the annual Ironman Philippines, Xterra and IronKids events. “On its debut, the event attracted 2,100 cyclists of all ages. It will be one great weekend of cycling fun.”

A Cycling & Lifestyle Expo has also been lined up for this weekend’s cycling festival to keep the entire family entertained over three days.

"While the unique venue will certainly offer local cyclists a fantastic riding experience, we also look forward to hosting visitors from around the region as they enjoy the unique thrill of participating in the very first BGC Cycle Philippines,” said Blas.

Aside from the cycling action during BGC Cycle Philippines, Bonifacio Global City also offers a huge range of activities for tourists to take advantage of during their stay. The district is well known for its open-air lifestyle retail and dining concept and public art program, as well as a world-class science museum and parks.

Owned and organized by Spectrum Worldwide, Cycle Asia has already staged two hugely successful events in 2013 – OCBC Cycle Malaysia and OCBC Cycle Singapore, which attracted over 5,000 and 11,500 participants, respectively. The Gold Coast Festival of Cycling was also held last September.

“We are delighted to be expanding Cycle Asia to the Philippines and we look forward to working alongside Sunrise Events who have built an outstanding reputation for delivering first-class sporting events,” said Chris Robb, Managing Director, Spectrum Worldwide.

Other backers of the event, also held for the benefit of the Firefly Brigade, are F2P, Felt Bicycles, Garmin, Gatorade, Intercare, Lexus, Manila Water, The Philippine Star, Red Garlic, Rudy Project, Seda, Walter Bread and MMDA.

About Cycle Asia

Owned and organized by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region.

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

Headlined by the hugely successful OCBC Cycle Singapore which launched in 2009, Cycle Asia also includes OCBC Cycle Malaysia and the upcoming Cycle Philippines.

The Gold Coast Festival of Cycling stretches the network across to Australia, while plans are currently in place to introduce Cycle Asia events to other locations such as Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand and Vietnam in future years.

For more information, go to: www.cycleasia.com

About Spectrum Worldwide

Spectrum Worldwide is a leading event management and experiential marketing company operating throughout the Asia Pacific region. For more than 20 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life our clients’ brands, but also provide opportunities for companies to showcase their core values in a memorable and compelling way.

Through long-standing partnerships with multi-national companies throughout the region, Spectrum Worldwide has consistently delivered groundbreaking, iconic events including OCBC Cycle Singapore and OCBC Cycle Malaysia, the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding its footprint across the region and cementing its foothold in the cycling market following the launch of Cycle Asia, a network of premier cycling events across Asia.

Spectrum’s approach centres on understanding clients’ needs, and designing and delivering the best event solutions based on our years of experience.

For more information, go to: www.sww.com.sg

About Sunrise Events, Inc

Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation. The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world. SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events.

About Bonifacio Global City:

Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph

Athletes on Their Mark for the Safeguard Active 5i50 Triathlon

Official Press Release

MANILA, Philippines – Athletes know the importance of maintaining a proper regimen to enhance performance. They rely on state-of-the-art gear that delivers speed, proper nutrition that guarantees endurance, and a training program that increases their strength. But when it comes to hygiene, one important aspect is often overlooked: the skin, which is actually our first line of defense when it comes to germs.

There’s no body part quite as tortured as the human skin. Every day, it has to endure all the visible and microscopic dirt and grime from all the different elements around us. But it’s the triathletes who put their skins through the most abuse: as they splash, pedal, and stride, they expose their skins to a harsh mix of sun, chlorine or salt water, and dirt. These, along with excessive sweat and friction from gear, can take its toll on the skin – and it can lead to skin diseases and illness.

This October 6, Safeguard will gather local and international pros as well as age-groupers for the first ever Safeguard Active 5i50 Triathlon – a world-class and intimate race that will surely put those skins to the test. The course takes place in Subic, which promises a challenging yet controlled environment for both experts and beginners. The event will be composed of a 1.5KM swim at Kamana Resort [Swim Venue], a 40KM bike course along the rolling hills of Subic [Bike Venue], and will culminate with a 10KM run at a new route along the shady forest [Run Venue]. The entire course is set against the backdrop of Subic Bay’s breathtaking scenery, which promises a unique race for participants and an exclusive enjoyable experience for their families who will come to support.

In partnership with Sunrise Events, Inc., the agency behind the highly successful Ironman 70.3 and Iron Kids, this leg is part of the 5150 triathlon series, the world’s largest international Olympic race series in the world. It is also the first non-drafting international race series of its kind, offering a competitive platform for professional and age group athletes.

Safeguard keeps up with those who love the game by leveling up to their demands. The brand has been keeping family skin healthy for more than 75 years, using a mix of unbeatable germ protection and fresh, cleansing elements to care for Filipino skin. It has been every household’s partner for preventing disease and pursuing an active, worry-free life. For the 5150 race, Safeguard aims to showcase its new line Safeguard Active, a product specifically targeted for athletes’ extreme needs.

Safeguard Active boasts of a higher level of anti-bacterial ingredient, which inhibits the growth and re-growth of odor-causing germs for hours. It comes in both soap and body wash form, and its fresh scent can last all day and withstand both sweat and water. It’s the perfect protection booster for the body’s first line of defense.

For battle-tested athletes who aim to beat their personal records, the Safeguard Active 5150 Triathlon is a perfect chance to bring the 2013 race season to an iconic finish. Meanwhile, neophyte racers will be thrilled to participate in their first Olympic-level distance triathlon event.

It’s a day that promises exhilarating challenges for the adrenaline-hungry, coupled with unbeatable Safeguard protection to ensure a fresh, unhampered finish. No matter what kind of athlete you are, it’s time to get your skin in the game.

***

 

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Safeguard Active 5150 Triathlon on October 6

 

What: Safeguard Active 5150 Triathlon
When: Sunday, October 6, 2013 6:30AM
Where: Race Venues - Kamana Sanctuary Resort and Spa, Nabasan Beach Illanin Forest, West District, Subic Bay; Expo Venue - Subic Bay Exhibition and Convention Center
Distance: 1.5K Swim, 40K Bike and 10K Run
Categories: Individual and Relay

Online Registration: http://www.5150philippines.com/safeguard/registration/
    *Registration is set until September 20 or whenever the maximum number of slots gets sold-out, whichever comes first.

Registration Fees
    Individual - Local Resident: $150.00
    Individual - Foreign Resident: $150.00
    Relay Team: $180.00

Age Requirements: All participants must be 15 years of age as of December 31, 2013.

Age Group Breakdown: Safeguard Active 5150 will follow the standard 5 year age groups: 15-19, 20-24, 25-29, 30-34, ….. 75+

Registration Fee Inclusions
    Race pack (will be available during the race pack collection activity)
    Carbo load meal
    Finisher’s shirt
    Finisher’s medal
    Finisher’s meal

Actual Race
    Gun Start: 6:30AM

    Format for the swim start: Participants will start from the shore and will be released according to predetermined waves and times.

    Format for the transition: There will be only one transition area for both post-swim and post-bike legs. Thiswill be within the premises of the Kamana Sanctuary Resort and Spa.

    General cut-off times:
        Swim: 1 hour from start of last wave
        Bike: 3:30 from start of last wave
        Run: 5:30 from start of last wave

Race Map

 

Race Elevation

Bike Elevation

Run Elevation

 Race Photos
    FinisherPix is the Official Photo Service of the 5150.com.

Hotel Accommodations
    The event has the Kamana Sanctuary Resort and Spa as the partner hotel which can provide registered participants and their family’s accommodation.

Transportation
    Travel from Kamana Sanctuary Resort and Spa to the race expo at the Subic Bay Exhibition and Convention Center (SBECC) and vice-versa: Participants who booked their accommodation in the event’s partner hotel (Kamana Sanctuary) will be entitled to free shuttle services from Kamana Sanctuary to SBECC and vice-versa, which will be available on a particular schedule.

    Travel from Kamana Sanctuary Resort and Spa to the race venue and vice-versa: Participants who booked their accommodation in Kamana Sanctuary will no longer need to travel because the race’s start, transition and finish area are located within the hotel premises.

Refund Policy
    Registered participants can withdraw from the event and can receive a refund based on the following Refund Policy: 80% of the registration fee may be refunded until June 30, 2013. A 50% refund will be given from August 1 to September 15, 2013. No more refunds are to be given/processed beyond September 15, 2013.

BGC Cycle Philippines on November 15 to 17

Recreational and competitive riders will see action in the inaugural BGC Cycle Philippines race set on November 15 to 17. The event will combine elite, amateur and kids cyclists to experience the unique oppurtunity to ride on safe closed roads in the heart of Manila. Organized by Cycle Asia, in partnership with Sunrise Events Inc. and Bonifacio Global City (BGC) offers a range of thrilling ride categories that will take cyclists to a number of Manila's most iconic attractions. See details below for the first BGC Cycle Philippines.

BGC Cycle Philippines

November 15 to 17, 2013

Beneficiary: The Firefly Brigade

CATEGORIES

RACE FEES

RACE PACK INCLUSIONS

Kids Ride

Community Ride

Challenge Ride

Criterium Ride

PRESS RELEASE

MANILA, PHILIPPINES 25 July 2013 – Filipino riders gear up for three days of thrilling bike action as Cycle Asia, in partnership with Sunrise Events and Bonifacio Global City (BGC), launches BGC Cycle Philippines from November 15-17 inside the BGC in Taguig City.

BGC Cycle Philippines is the latest addition to the 2013 calendar of Cycle Asia, a network of premier cycling events across the region that offers participants the rare opportunity to ride on safe closed public roads in major Asian cities.

The event will cater to cyclists of all ages and abilities with The Tricycle Ride, The Kids’ Ride, The Community Ride (20km), The Challenge (40km) and various Criterium categories.

The entire family will also be kept entertained throughout the three-day event with a wide range of fun activities in the Cycling & Lifestyle Expo.

"Cycling continues to enjoy strong growth in the Philippines and we are naturally thrilled to introduce the event at Bonifacio Global City," said Manny Blas II, head of Commercial Operations, Fort Bonifacio Development Corp. during the event’s launch at the Seda Hotel at BGC.

"While the unique venue will certainly offer local cyclists a fantastic riding experience, we also look forward to hosting visitors from around the region as they enjoy the unique thrill of participating in the very first BGC Cycle Philippines,” added Blas.

Registration activities start on August 1 via online registration and a Cobra Ironman Launch Special where participants in this premier triathlon event are given special registration rates.

All participants, upon registration will receive premium items from event sponsors which include Rudy Project shades, official cycle wear from F2P and technical tees from Felt Bikes as part of their registration inclusions.

Cycle Asia, owned and organized by Spectrum Worldwide, has already played host to twohugely successful events this year with OCBC Cycle Malaysia and OCBC Cycle Singapore, attracting over 5,000 and 11,500 participants, respectively.

The Gold Coast Festival of Cycling will also be featured on the 2013 Cycle Asia calendar with the event slated from Sept. 27-29.

“We are delighted to be expanding Cycle Asia to the Philippines and we look forward to working alongside Sunrise Events who have built an outstanding reputation for delivering first-class sporting events,” said Chris Robb, managing director, Spectrum Worldwide.

Aside from cycling action in BGC Cycle Philippines, Bonifacio Global City will offer a wide range of activities for tourists to take advantage of during their stay. The district is well known for its open-air lifestyle retail and dining concept and public art program, as well as a world-class science museum and parks.

The BGC Cycle Philippines will have as its beneficiary the Firefly Brigade whose advocacy is to actively promote the bicycle as a sustainable form of transportation.

With Bonifacio Global City (BGC) as the title sponsor, Fox International Channel as co-presentor and with the valuable support of the Metro Manila Development Authority (MMDA),

BGC Cycle Philippines has attracted a number of additional sponsors: Gatorade (Hydration Partner), Seda Hotel (Official Residence) and others including Rudy Project, F2P and Felt Bikes. Philippine Star is the event’s media partner.

For more information, check out the BGC Cycle Philippines official website, www.cyclephilippines.com.ph.

About Cycle Asia

Owned and organised by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region.

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

Headlined by the hugely successful OCBC Cycle Singapore which launched in 2009, Cycle Asia also includes OCBC Cycle Malaysia and the upcoming Cycle Philippines.

The Gold Coast Festival of Cycling stretches the network across to Australia, while plans are currently in place to introduce Cycle Asia events to other locations such as Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand and Vietnam in future years.

For more information, go to: www.cycleasia.com

About Sunrise Events, Inc

Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation. The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world. SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events.

About Bonifacio Global City

Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities.

For more info, visit http://bgc.com.ph

For media queries, please contact:
Sunrise Events, Inc.
Vima Mendoza
Telephone: +63917-5890425
E-mail: vimamm@gmail.com

BGC Cycle Philippines offers exciting addition to Cycle Asia Calendar

PRESS RELEASE

Cycle Asia is excited to announce that in partnership with Sunrise Events and Bonifacio Global City (BGC), Cycle Philippines has been added to its 2013 event calendar and will offer a range of thrilling ride categories from 15-17 November.

Located within Taguig City, Manila, Bonifacio Global City is set to host BGC Cycle Philippines and will take cyclists past a number of Manila’s most iconic landmarks throughout a truly unique route on closed public roads.

The event will also cater to cyclists of all ages and abilities with The Tricycle Ride, The Kids’ Ride, The Community Ride (20km), The Challenge (40km) and various Criterium categories included in the schedule. The entire family will also be kept entertained over the three days with a range of fun activities within the Cycling & Lifestyle Expo.

“Cycling continues to enjoy strong growth in the Philippines and we are naturally thrilled to introduce the event at Bonifacio Global City. While the unique venue will certainly offer local cyclists a fantastic riding experience, we also look forward to hosting visitors from around the region as they enjoy the unique thrill of participating in the very first BGC Cycle Philippines,” said Manny Blas II, Head of Commercial Operations, Fort Bonifacio Development Corporation.

Cycle Asia, owned and organised by Spectrum Worldwide, has already played host to two hugely successful events in 2013 with OCBC Cycle Malaysia and OCBC Cycle Singapore attracting over 5,000 and 11,500 participants respectively. The Gold Coast Festival of Cycling also features on the 2013 Cycle Asia calendar and will be staged from 27-29 September.

“We are delighted to be expanding Cycle Asia to the Philippines and we look forward to working alongside Sunrise Events who have built an outstanding reputation for delivering first-class sporting events,” said Chris Robb, Managing Director, Spectrum Worldwide.

Aside from the cycling action during BGC Cycle Philippines, Bonifacio Global City also offers a huge range of activities for tourists to take advantage of during their stay. The district is well known for its open-air lifestyle retail and dining concept and public art program, as well as a world-class science museum and parks.

The full details of BGC Cycle Philippines 2013 will be announced at the official launch in late July while online registration will open on 1 August. For all other information regarding the event, please visit www.cyclephilippines.com.ph

About Cycle Asia
Owned and organised by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region. 

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

Headlined by the hugely successful OCBC Cycle Singapore which launched in 2009, Cycle Asia also includes OCBC Cycle Malaysia and the upcoming Cycle Philippines.

The Gold Coast Festival of Cycling stretches the network across to Australia, while plans are currently in place to introduce Cycle Asia events to other locations such as Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand and Vietnam in future years.

For more information, go to: www.cycleasia.com

About Spectrum Worldwide
Spectrum Worldwide is a leading event management and experiential marketing company operating throughout the Asia Pacific region.  For more than 20 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life our clients’ brands, but also provide opportunities for companies to showcase their core values in a memorable and compelling way.

Through long-standing partnerships with multi-national companies throughout the region, Spectrum Worldwide has consistently delivered groundbreaking, iconic events including OCBC Cycle Singapore and OCBC Cycle Malaysia, the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding its footprint across the region and cementing its foothold in the cycling market following the launch of Cycle Asia, a network of premier cycling events across Asia.

Spectrum’s approach centres on understanding clients’ needs, and designing and delivering the best event solutions based on our years of experience.

For more information, go to:  www.sww.com.sg

About Sunrise Events, Inc
Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation.  The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world.  SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events. 

About Bonifacio Global City:
Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph

For media queries, please contact:
Spectrum Worldwide
Ben Burrowes
Telephone: +65 8111 9311
E-mail: bburrowes@sww.com.sg