YURBUDS: ADVENTURE LIKE NO OTHER

PRESS RELEASE

 

No one knows Adventure like yurbuds. In a staunch advocacy dedicated towards the athlete and the outdoor community, yurbuds®, maker of the number one sport earphone in the United States guaranteed never to hurt or fall out, comes out with its newest offering: the new Adventure series geared towards the outdoor community. yurbuds continues to design sport equipment for the needs of every type of athlete.

As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use.

“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said avid hiker and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”

The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go.

The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Talk offers added comfort and support with a behind-the-ear design featuring soft, moldable ear loops.

“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.”

Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kinds created to work seamlessly with the enthusiast’s other outdoor gear.

The Adventure Line series is available in the following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia Sportswear, & Mountain Hardwear. For additional information on yurbuds, visit yurbudsph on Facebook, Instagram, and Twitter or check out www.yurbuds.com.
   

About yurbuds
yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

As a company, yurbuds was recently honored by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 “Site of the Day” for Awwwards.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009. 

Alaska holds “The Power of Tri: 3 Weekends, 3 great sports events”

PRESS RELEASE

The best things in life truly come in threes as Alaska unveiled in "The Power of Tri: 3 Weekends, 3 Great Sports Events” Press Conference last May 16 at the Seda Hotel, Bonifacio Global City.  The three sport events will compose of swim, bike, and run events – Alaska IronKids Philippines Aquathlon, Alaska Cycle Philippines, and Alaska World Milk Day Family Run.

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders will gear up for three days of thrilling bike action from May 16 to 18 with the children’s race happening on May 17 and May 18 for the adults.

The event will cater to cyclists of all ages and abilities with different categories like the Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines will also be a “Bike Ride Out”, meaning there will be no winners just plain fun to promote participation and most especially good health and an active lifestyle. 

Alaska IronKids Philippines Aquathlon on the other hand will be held on May 25 at Club Manila East, Taytay, Rizal. Alaska IronKids Philippines is the local junior version of the international triathlon series, IronMan. The race is open to children six to 14 years old.

On June 1, Alaska will hold the Alaska World Milk Day Family Run along 30th Street corner 9th Avenue at the Bonifacio Global City. Registration is open until May 25 and categories include 3K for individuals and family, 5K and 10K races. This event will be fun filled for the whole family and there will be series of activities and simultaneous events from different parts of the country.

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

ALASKA Tri-Aspire Team

PRESS RELEASE

The Alaska Tri-Aspire team is a professional triathlon team composed of 2 of the world’s best professional triathlon athletes and 5 Filipino elite development athletes. The Alaska Tri-Aspire team aims to produce legitimate professional athletes who can compete in the 5i50, 70.3 IronMan, XTERRA events and athletes who can represent the Philippines in the Asian Beach Games, Asian Games and Olympic games.

Members of the team are professional athletes Pete Jacobs from Australia who is the 2012 Ironman World Champion and Caroline Steffen from Switzerland who is an ITU World Long Distance Champion and multiple Ironman champion. The Filipino Elite composed of Banjo Norte, Jenny Rose Guerrero, Jonard Saim and Juan Carlos Abad will be under Coach Mathieu O’Halloran’s guidance in training to become a world-class team that can represent the country in triathlon races worldwide. The elite team is mainly composed of Filipino athletes because Alaska Milk Corp. wanted to focus on developing and nurturing grassroots talents.

Let us all cheer as the Alaska Tri-Aspire Team proudly wave the Philippine flag at the races they will conquer. Their unrivaled passion, fearless determination and steadfast discipline will bring them closer to monumental victories Filipinos around the world will be proud of.

New 2014 Rudy Project releases: Jockey Helmets for kids

PRESS RELEASE

Riding safe is the number one priority for Rudy Project and its helmet designers. Through intensive research, the employment of sturdy technologically-advanced materials and endless testing, Rudy Project produces some of the world’s highest-quality and advanced helmets that are not only “Technically Cool” but “stylishly cool” as well.

As demonstrated in the three new cool Jockey helmet designs for kids, ages 4-11 (helmets range from small to medium) Rudy Project combines, safety, quality, style and comfort all rolled into one. Boys and girls can choose from the colour combinations of Red and White or Blue and White while for the girly girl, the Pink Flowers design is bound to be a big hit.

Jockey helmets will be available at Rustan’s Makati and Rustan’s Shangri-La Plaza until June, 2014.

For further info: SHAUNA JAY POPPLE – Brand Gateway, Inc. Press Office
Unit 3102A, West Tower, Philippine Stock Exchange Bldg, Ortigas, Philippines
Telephone: (+632) 571.6637 loc 107
Fax: (+632) 570.7375
Mobile: (+63) 939.917.4260
E-mail: shauna.popple@brandgateway.com.ph

DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na

DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na
Sunday, 4 May 2014
Bonifacio Global City, Taguig City
5K
Race Owner: DZMM
Race Organizer: Runrio Inc.
Race Beneficiary: Typhoon Yolanda victims
Target Participants: 10,000++ registered runners

REGISTRATION DETAILS

ONLINE - Registration period is from March 17 to April 20 only. Delivery of race kits will start on March 31 .

Log on to www.dzmm.com.ph/takbo to register.

EARLY REGISTRATION:  March 17 to April 4 ONLY!!!  Special Rate is PhP 550!
REGULAR REGISTRATION:  April 5 onwards at PhP 630

REGULAR IN-STORE - Registration period is March 24 onwards at the following venues:
 R.O.X. – Level 2 R.O.X. Bldg. Bonifacio High Street, Taguig City (12nn–8pm, Tel # 8564638)
 Toby’s SM Mall of Asia – G/F Entertainment Mall, Roxas Blvd., Manila
    (12nn–8pm, Tel # 556-0445)
3. Toby’s SM North EDSA The Block
4. ABS-CBN Tulong Center (near Audience Entrance)

Note:  For online delivery, cost will be charged to runner’s account

RACE INCLUSIONS

Actual Singlet

POST-RACE FINISHER ITEMS

DZMM Run Finisher Towel

DZMM Run Finisher Cap

Actual DZMM Run Finisher Towel

Actual DZMM Run Finisher Cap

 RACE ROUTE

REMINDERS

• Runners must prepare to get wet and be thrown with color powder

    COLOR POWDER is made of 100% food grade cornstarch + water + food color = all natural and safe

• Runners may bring shades/eyewear/goggles to protect their eyes.

2014 Run United 2 on June 1

Unilab Active Health (ULAH) and Runrio Inc., brings you the second leg of 2014 Run United Series on June 1. Please see details below.

Run United 2 – Run United Series Leg 2 2014
June 1, 2014
500m/10km/21km/32km
Zero Kilometer, Roxas Blvd.

REGISTRATION DETAILS
Online Registration >>> Click HERE
You may also purchase prepaid cards at the following stores: from 12:00NN to 8:00PM Monday to Sunday starting April 28, 2014.

• ROX (Recreational Outdoor Exchange) BGC - B1 Bonifacio High St. The Fort, Taguig City
• Toby's - 3F Robison's Galleria cor Ortigas Ave., Ortigas Center, Pasig City
• Toby's - SM North The Block G/F, North Ave. cor. EDSA Quezon City
• Toby's - SM Mall of Asia, G/F Entertainment Hall, Roxas Blvd, Manila 

REGISTRATION FEES

Note: Additional P200 will be charged for race kit delivery: P150 delivery fee & P50 web admin
fee.

For online (credit card) registrants: complete race kit will be delivered, sizes will be available
online on a first-come, first-served basis. Delivery of race kit will be on or before May 16, 2014 for
those who will register from April 21 to April 30 and May 25 for those registering from May 1 to 16,
2014.

For pre-paid card registrants: the singlet shall be given upon purchasing the prepaid card, sizes
will be available on a first-come, first-served basis. The rest of the race kit will be delivered.
Delivery of race kit will be on or before May 16, 2014 for those who will register from April 21 to
April 30 and May 25 for those registering from May 1 to 16, 2014.

For in-store registrants: complete race kit will be given upon registration for actual runners. Singlet
sizes will be on a first-come, first-served basis.

REMINDERS

1. Registration is on a first-come, first served basis, and may end earlier than the announced
   deadline. Race slots may run out before May 16, 2014.
2. Actual runners who register at the stores will receive their complete race kit upon
   purchase. A Valid ID must be presented upon registration.
3. Those who will be registering for their friends must buy a prepaid card. The singlet will be
   given upon purchase of the prepaid card. The rest of the race kit shall be delivered.
4. Singlet and finisher’s shirt size availability will be on first-come, first-served basis
5. Singlet and finishers shirt sample sizes will be available for fitting at the registration centers.
6. D-Tag will be provided to every participant to get the runner’s accurate time result and must be surrendered to claim the finisher’s item after the race.
7. No BIB, No D-TAG, NO RACE.

SINGLET DESIGN

ASSEMBLY AND GUN START TIMES

FINISHER'S ITEMS

Active Health Ventilation Bag and Sun Visor

for 21k and 32km finishers only

32km finisher's medal

PRIZES

2014 RUN UNITED MEDAL SERIES FINISHER'S MEDAL
Each of the 2014 Run United Medal Series Finisher’s medal is a unique medal by itself and at the same time is a unique part of a 3-piece united medal from the Run United Series legs. Register and finish the 21km/21km/21km or 21km/32km/42km of legs 1/2/3 respectively and form the united medal which is the 2014 unique Run United/RunRio Trilogy Series United Medal!

Each leg 1 – 21km, leg 2 – 21km and 32km and leg 3 – 21km and 42km finishers will get to receive a 3 inch-radius united medal like this:

If a runner finishes all three legs in the category 21km/ 21km/ 21km or 21km/ 32km/ 42km, he/she will be able to form this united medal.

RACE RESULTS

• Race results will be available within three (3) days after the race at the following websites:www.unilabactivehealth.com and www.runrio.com.
• Timing and Race Results: feedback@runrio.com

CONTACT DETAILS
For Online and In-Store Registration Inquiries:

• Landline (+632) 463 4813 or (+632) 463 4814
• Mondays to Fridays, 9am to 5pm only, except holidays.

Alaska Jr. NBA/WNBA National Training Camp Participants Selected

A total of 10 girls and 16 boys (photos attached) where chosen from the Alaska Jr.NBA/WNBA Manila Selection Camp held last Apil 12 -1 13. They will be participating at the Alaska Jr. NBA/WNBA National Training Camp starting on April 24 to 27.

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PRESS RELEASE

"Aspiring Champions gain a step closer to their dreams with JR. NBA / JR. WNBA presented by Alaska"

The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults.

Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched last January 18. School clinics were conducted allowing aspiring champions in the country to be part of NBA’s international youth development program. Young girls were given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, especially basketball, as the boys.  Led by some of the best local basketball coaches, like Jojo Lastimosa, PBA legend and Alaska Head of Basketball Operations,  together with the NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players.

Our aspiring champions will again undergo series of trainings at the Regional Selection Camp (RSC) in Surigao, Iloilo, Cebu, Dagupan, Palawan and Manila. The RSC is where the best of the best players in key cities will be selected and asked to participate in the third and climactic part of the program – the National Training Camp (NTC).

The 10 young boys and 5 young girls of Jr. NBA/Jr. WNBA presented by Alaska All-Star Philippine Team will be chosen at the end of the NTC. These young champions will then be given the ultimate NBA experience by getting the chance to watch a live NBA game and meet the NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center and met NBA superstar Kobe Bryant.

The Jr. NBA/ Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.

Become a champion too and join Alaska's sports program now!

Come out and play

NUTRITION.ACTION.CHAMPION.

For more information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit: www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.